Last week I had to take my vehicle to the dealer for some
warranty work. It’s been a while since I have been to a dealership as a
customer and I was eager to see how I would be treated. I have to report that I
was sorely disappointed.
I thought with all the talk about how important it is to
treat the customer right, they would be on top of their game. Here’s what
happened. I drove into the enclosed service area and pulled all the way to the
end, since I was the only customer at that time. I got out of my vehicle and
looked down the row of about 10 service advisors and wondered what to do next.
I started walking down the lane and no one even acknowledged
me. I remember thinking how amazing that they could find their computers more
important than an actual customer right in front of them. That’s when I spotted
a female advisor. I stopped in front of her desk and waited. She finally looked
up and said she’d be right with me.
I gave her my name and she wrote up the repair order. There
were no other pleasantries or small talk. After she finished I had to remind
her that she needed paperwork from me about my last repair and she just nodded.
What if I hadn’t known to leave this paperwork….I guess I would have had to
make another trip. I left with the promise that she would call later.
I have to say that I was surprised and saddened by this
experience. How does a huge dealership maintain customer satisfaction this way?
Later in the day I was out and decided to call to see if my vehicle was ready.
She informed me that it would be ready in a half hour and I could pick it up
but that they needed to order another part, so I’d have to come back.
When I got there I had to wait for her to finish paperwork,
so I sat in their state of the art waiting room. It was huge. They had Wifi,
coffee and you could even borrow an ipad. I was surprised that on a Friday at
4pm there were only 3 of us waiting and not much else was going on. I remember
when I worked at a dealership this was one of our busiest times.
This building was obviously new and I remember thinking,
they must own this so they don’t have to worry about their customers. I later
found out that they do own it and that means that we as customers don’t have
higher repair bills because of it. Obviously it also means they don’t have to
worry about how many customers they have either by the way they were treating
them.
I finally got my paperwork and left with the promise they
would call me when the part came in. Three days later I called to see if they
had the part…which they did. Were they going to call me? I went to pick up the
part, since it was something I could do myself I went straight to the parts
department.
Because I knew what the part looked like I noticed right
away that part of it was missing. To make a long story short, the technician
had the missing piece. What was even more amazing is that the service writer
tried to tell me that everything was there and even how it should be connected.
They obviously did not know what they were talking about, yet insisted I was
wrong.
Needless to say they will not be getting good feedback from
me. How do places like this keep customers, do they even care? If this happens
to you I encourage you to ask questions, ask to speak to a manager and if you
don’t feel like you’re getting treated right, go someplace else.
Service can cost a lot of money and you deserve to be
treated right. If you’re a dealership or shop and think you’re treating your
customers right, sit in your waiting room and listen to what people are saying.
Watch what’s going on at the counter, you may be surprised.
This whole
experience made me glad that I can do my own work, but I know that most of you
rely on the service department so you need to trust them. Again I emphasize,
ask questions and if you can’t get a good answer from the management, at least
at a dealership you can then pursue your issue with the manufacturer. Ask your
friends and family where they take their vehicle. I have found that people are
happy to talk about businesses that treat them right, you deserve better.